What is MailChimp
Why would you need a special tool for email you ask? After all, you can certainly send email newsletters out through your own email servers or popular services like Gmail, Hotmail, or Outlook. But those are really designed to send one-to-one email - or maybe to a small group of people.
On the other hand, an email service provider (like MailChimp) is designed to send bulk email to hundreds or even thousands of recipients without taking down your in-house server or landing you on a spam/blacklist. An email service provider (ESP) also implements safeguards that help you remain in compliance with CAN-SPAM requirements. Last, and maybe most important, MailChimp provides detailed reports on opens, clicks, and other email activity that allow you to measure the success of your efforts.
Sage CRM Integration with MailChimp
Push Sage CRM Contacts Into MailChimp - there’s no need to maintain multiple contact databases in two separate software applications which can get messy and out of sync.
Create New Email Campaigns in Sage CRM - you remain right in Sage CRM as you launch new email campaigns. No need to switch back and forth between programs.
View Campaign Results in Sage CRM - campaign results data (opens, clicks, bounces, unsubscribe, etc.) captured in MailChimp is automatically written back to your contact records in Sage CRM. So the next time you bring up a contact and perhaps want to prepare for a follow up call, you can see how engaged they’ve been with your email outreach and what particular links they’ve clicked on right within Sage CRM. This data and activity can provide valuable insight into purchase intent and help drive more timely and effective follow up from your sales team.
If you have more than 2,000 subscribers/contacts, they also offer a variety of pricing plans depending on the size of your list, frequency of email, and desired “advanced” options.