By now, all of us have heard about “Customer Relationship Management” (CRM). But not everyone understands what CRM software does or what it means for your business. So let’s go back to basics and explain what CRM is exactly.
In the past, we've explored how CRM software can organize and automate sales, marketing, and customer service in much the same way that Sage ERP does for accounting, reporting, inventory, financial management, and more.
But in this article, we want to focus how Sage CRM works together with your Sage ERP system to help you understand why companies are increasingly prioritizing an integrated approach to CRM and ERP.
CRM software solutions help companies manage their customer and business relationships better by providing one central location for all data related to sales and marketing information.
By centralizing marketing and sales communications, CRM solutions like Sage CRM bring data efficiency to your company that can help you work more effectively and measure success (or identify missed opportunities).
CRM also provides a platform on which your company can automate sales, marketing and customer support tasks across the enterprise – resulting in a truly powerful, real-time sales pipeline and performance analytics.
Here are 4 ways that CRM powers your sales pipeline:
And How Sage CRM Can Help
Successful companies are increasingly using tools like Sage CRM to develop and manage customer relationships. But if you only focus on your own internal CRM data, you could be missing opportunities online. More consumers are using social media to research products, ask questions, and solicit recommendations from their social networks.
So we want to introduce you to the concept of Social CRM. Combining social media conversations with your in-house CRM data to help uncover new opportunities.
Here's a quick look at Social CRM.