And How Sage CRM Can Help
So we want to introduce you to the concept of Social CRM. Combining social media conversations with your in-house CRM data to help uncover new opportunities.
Here's a quick look at Social CRM.
What is Social CRM?
But Social CRM is more than just monitoring what people are saying. It makes customer conversations on social media a part of your traditional business activities by combining it with traditional CRM tools like Sage CRM.
It’s important to note that Social CRM is not a new idea that is going to replace a traditional CRM system, but an evolution and extension of how CRM is used.
Benefits of Social CRM
- 360° View of Customers - Track it all, from basic customer data to email, sales calls, and social interactions.
- Respond Faster - Deliver timely responses and solve customer issues quickly using social channels.
- Drive Revenue - Leverage “social prospecting” to pick up on conversations and take advantage of potential revenue opportunities you might otherwise miss.
- More Targeted Marketing - Know which social sites your customers are using and what they are looking for to develop more targeted marketing campaigns.
How Sage CRM Can Help
Another recently-added social feature in Sage CRM is the integration with Yammer - a private social network that allows your company to collaborate across departments and office locations.
These integrations make it easy to leverage the wealth of valuable customer and prospect data on social media and combine it with your traditional Sage CRM data to unlock opportunity and insight that drives competitive advantage.
Getting Started with Social CRM
The Value of Sage CRM for Accounting Staff
CRM Features in Sage ERP X3 You Should Know About
Sage CRM: Making Twitter, LinkedIn, and Facebook Work for You
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