Myth #1: Online Fundraising Isn't As Effective as Offline Techniques
Most donors still expect a professional approach and presence, along with good stories and multiple giving options. But too often when they go online, they find generic giving forms and drab content. Then when donors don't respond, fundraisers conclude that online giving doesn't work.
Myth #2: People Aren't Comfortable Giving Money Online
The answer has a lot to do with the lack of options donors are given. Plus, the online giving process is often complex and cumbersome for the donor. A donation is an extremely important social interaction. But once someone is committed to a gift, it is simply another online transaction; and the more steps a donor is asked to take, the less likely he or she is to complete that transaction. More giving options along with a simplified process can go a long way.
Myth #3: Online Means On Your Website
One thing that shouldn't stand in the way of online fundraising success is technology. Contact us if you'd like to talk about making better use of the existing fundraising tools that are built into your Sage Fund Accounting software.
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