CRM also provides a platform on which your company can automate sales, marketing and customer support tasks across the enterprise – resulting in a truly powerful, real-time sales pipeline and performance analytics.
Here are 4 ways that CRM powers your sales pipeline:
1. Better Lead Management
A business needs to be organized to avoid misplacing leads and ensure every opportunity is followed up on promptly. With CRM, you can qualify leads against specific criteria and track at each stage in the sales process. You also ensure that leads are assigned to the most appropriate sales staff using automated workflow, as well as analyze and track the source of all leads with powerful reporting tools.
2. Smarter Email Marketing
With tools like Sage CRM, you can analyze your customer and prospect data to create email campaigns with the highest potential for success based on previous transactions, communication, or product preferences.
Responses to your email campaigns can be analyzed in real-time, allowing you to continuously make improvements and allow you to deliver your messages to the right people at the right time to maximize your ROI – and your sales pipeline.
3. Customer Cultivation
4. Mobile Productivity
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