CRM software solutions help companies manage their customer and business relationships better by providing one central location for all data related to sales and marketing information.
By centralizing marketing and sales communications, CRM solutions like Sage CRM bring data efficiency to your company that can help you work more effectively and measure success (or identify missed opportunities).
CRM also provides a platform on which your company can automate sales, marketing and customer support tasks across the enterprise – resulting in a truly powerful, real-time sales pipeline and performance analytics.
Here are 4 ways that CRM powers your sales pipeline:
Here are 4 ways that CRM powers your sales pipeline:
1. Better Lead Management
With a centralized location to collect and create personalized nurture campaigns and analyze results, CRM software solutions equip businesses today with the tools needed to generate more qualified leads.
A business needs to be organized to avoid misplacing leads and ensure every opportunity is followed up on promptly. With CRM, you can qualify leads against specific criteria and track at each stage in the sales process. You also ensure that leads are assigned to the most appropriate sales staff using automated workflow, as well as analyze and track the source of all leads with powerful reporting tools.
A business needs to be organized to avoid misplacing leads and ensure every opportunity is followed up on promptly. With CRM, you can qualify leads against specific criteria and track at each stage in the sales process. You also ensure that leads are assigned to the most appropriate sales staff using automated workflow, as well as analyze and track the source of all leads with powerful reporting tools.
2. Smarter Email Marketing
Do you currently clone successful email marketing campaigns to leverage best practices and consistency? Do you focus email campaigns on the targets that will provide the highest return and generate the most leads?
With tools like Sage CRM, you can analyze your customer and prospect data to create email campaigns with the highest potential for success based on previous transactions, communication, or product preferences.
Responses to your email campaigns can be analyzed in real-time, allowing you to continuously make improvements and allow you to deliver your messages to the right people at the right time to maximize your ROI – and your sales pipeline.
With tools like Sage CRM, you can analyze your customer and prospect data to create email campaigns with the highest potential for success based on previous transactions, communication, or product preferences.
Responses to your email campaigns can be analyzed in real-time, allowing you to continuously make improvements and allow you to deliver your messages to the right people at the right time to maximize your ROI – and your sales pipeline.
3. Customer Cultivation
CRM can help you get the best possible view of your customers, including those who are most profitable – and in the greatest position to make purchases. By using the tools and functionality of today’s CRM software, companies can track successful marketing campaigns, target and anticipate customer requirements, adjust sales tactics and strategies to meet targeted customers, minimize customer attrition, and improve the overall customer experience.
4. Mobile Productivity
Mobile CRM features deliver “anytime access” to critical customer analytics and data on any device. Sales teams can view and update contacts, opportunities, leads, and support cases on the road or at a customer site – helping today’s mobile sales teams more effectively track key customer communications, map appointments and nurture the sales pipeline – in real-time.
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Guest Post by Angela Nadeau |
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What is Social CRM?
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Like this Article?
Please feel free to share it with your friends and colleagues!
